Crayola Sisters
California Market Centersuite A279(213) 688-9692(213) 699-1540
New lines and new wines will greet visitors at the new and improved Crayola Sisters showroom in the California Market Center during the Los Angeles Fashion Market Aug. 13–17.
The Crayola Sisters are business partners Lynne Andresevic and Michele Stojakovich. Showroom owner Andresevic completed a renovation of the second-floor showroom and has added 500 square feet of space to the existing location— thanks, in part, to the relocation of neighboring showroom David Meister, which moved to A242. That gives the room more than 1,100 square feet—enough to showcase more than two dozen collections of updated/better apparel, accessories, jewelry and wine.
The showroom is also participating in Lines & Wines, a wine-tasting event that runs during market.
The new look has a boutique feel, with floral arrangements decorating the walls and wrought-iron fixtures showcasing headwear, accessories and clothing. There are also plenty of jewelry displays from vendors such as Karen Sedgley.
Among the showroom’s new lines are TLC Leather, a collection of leather jackets, skirts and pants in 20 colors that the sisters helped develop; Lola of San Francisco, a collection of cotton jerseys and hemp sportswear known for intricate top-stitching; Regan, a line of couture T-shirts made from organic cottons; and Garage Girl, a T-shirt collection featuring muscle car and motorcycle themes.
Alix and Maxx’s line of beaded tanks and tees, Hanna’s item skirts in parachute fabrics, Punch’s feminine dresses, Sweater Girl’s contemporary knitwear, and Kim Stein’s vintage-print pants and skirts are also staples.
Andresevic said she tries to provide products that can span the 20- to 60- year-old demographic.
“We don’t look so much at age,” Andresevic said. “It’s more of a mental state. They want to dress fun, so we’re item-driven.”
Andresevic said she and sales executive Stojakovich can relate to their customers’ needs. Both started in the business very young and have kept a pulse on trends, styles and, most important, their customers’ businesses.
“We protect our stores. If they don’t do well, we don’t do well,” Andresevic said. “We take every call. We do small reorders. People have fun here. It’s not uptight.”
Most of the showroom’s lines are priced from $24 to $250. Leather items top out at about $250. About 60 percent of the lines are produced in California. —Robert McAllister
