Buying Project Runway

The fashions created on cable network Bravo’s fashion reality show “Project Runway” will be auctioned off in a fund-raiser for Dress for Success, the nonprofit organization that provides interview suits and interview counseling to lowincome women seeking employment. In addition to the designs created for the show, consumers will be able to purchase T-shirts designed by the contestants/designers as well as promotional T-shirts for the show. Auctions and sales will be conducted at www.projectrunway.com. San Francisco– and Santa Monica–based software company Delivery Agent will provide the platform for sales through its patent-pending “Just Seen On” technology, which allows consumers to purchase products seen on TV through a Delivery Agent–powered online store on the program’s Web site, by phone or direct through remote control or wireless devices.