Fashion Week Goes Mobile
Sherman Oaks, Calif.–based GoTV, an ondemand mobile television network, said it will broadcast coverage of Mercedes-Benz Fashion Week at Smashbox Studios on Diva, its mobile channel for women.
Coverage begins Oct. 17 with highlights of the kick-off event at Smashbox Studios in Culver City, Calif., followed by coverage of various fashion shows and behind-the-scenes interviews with designers and celebrities for the duration of Fashion Week.
The programs are accessible via Java and BREW-enabled handset devices offered through Sprint, Nextel and Boost Mobile.
For more information, visit gotvnetworks.com.
—Robert McAllister
