New Year's T-Shirt Resolutions
Carla O’Brien (at left) and Megan MacEachern started Fortune Tee three years ago as a children’s line with a penchant for cheeky novelty. The Hollywood-based label’s shirts bore slogans with clever fortune cookie–like messages such as “A Nap Is in My Near Future.” For the past year, the company has been experiencing a growth spurt. Select Nordstrom locations started carrying the label in 2005, a 200-square-foot boutique was opened in July of that year, and a line of T-shirts for adults will be offered in their Spring 2006 collection. The shirts’ slogans are also cheeky but with a slant toward adulthood. “A Cocktail Is in My Near Future” reads one T-shirt. The company also will be celebrating 2006, the Chinese Year of the Dog, with a new T-shirt line for children with the slogan “Year of the Pup.” The adult shirts say “Year of the Dog.” Wholesale price points are $16–$17 for adults tees and $11–$12 for kids’. For more information, contact (323) 663-0169 or www.fortuneteeshirt.com. —Andrew Asch
