Los Angeles Fashion Week Fall '06: Brightlab
Mixing fashion and film is traditionally reserved for costume designers. But Brightlab is taking it a step further. The Los Angeles merchandising company is doing crossover marketing by developing fashion products tied in to movies. At a March 23 event at the Orlando Hotel in Los Angeles, Brightlab unveiled one of its first fashion efforts, a limited-edition collection designed by Argentine-born designer Melina Solnicki. The line was inspired by the film “The Heart Is Deceitful Above All Things,” starring Peter Fonda and Asia Argento. The collection, seen on 15 models who paraded around a party room before being enticed to break into dance, included boy shorts, T-shirts, tank tops, wispy skirts, ruched jackets and dresses in jersey knits and cotton. —Deborah Belgum
