Texting l.e.i.
Juniors denim label l.e.i., a division of New York–based Jones Apparel Group, has launched a new service to put fashion tips and trends right in consumers’ hands. To have the trend sent directly to their phone, consumers have to visit a store that carries l.e.i.-branded apparel, take a photo of a l.e.i. hangtag and e-mail the photo from the phone to lei@mobot.com. Or, they can text l.e.i. at 39474 to sign-up for l.e.i.’s fashion tips and register for a chance to win free iTunes music. For more information, visit www.clickthat2006/l.e.i./ prizes_promos.asp.
