B&B Exits Berlin

Berlin-based Bread & Butter GmbH announced Oct. 24 that it would cancel its upcoming Berlin trade show, scheduled for Jan. 26–28, in order to focus its energies on its Barcelona trade show, scheduled for Jan 17–19.

According to Bread & Butter Director Karl- Heinz Muuml;ller, the Berlin show was cancelled because exhibitors and buyers preferred to show and shop at the Barcelona show.

While the Bread & Butter organization will continue to be headquartered in Berlin, a focus on a single event would make Bread & Butter a stronger show, Muuml;ller said in a statement. According to the company’s Web site, more than 73,000 people attended the Berlin and Barcelona shows in July 2006.

Bread & Butter has increasingly become a destination for California fashion labels who want to sell their lines in Europe. California fashion brands that have exhibited at Bread & Butter in the past include Antik Denim, Chip & Pepper, Christian Audigier, Ezekiel, Guess Jeans, Juicy Couture and L.R.G.Andrew Asch