Brand Power
The Iconix Brand Group in New York has inked a deal to license lingerie under the Badgley Mischka label, which the company owns. The licensing deal was sealed with Ariela-Alpha International Inc. in New York with first year revenues projected to be $3 million to $5 million, according to Ariela Balk, chief executive and president of the lingerie manufacturer. The line, to be designed by Mark Badgley and James Mischka, will debut at the Lingerie Americas show in February and will start shipping for Fall 2007. In other news, Iconix announced it had closed the deal to acquire the London Fog label after the purchase was approved by the Nevada state bankruptcy court.
