C&B Goes for Fashionable Golfers

Seattle-based upscale sportswear company Cutter & Buck has launched a contemporary menswear line under the CBUK label. The new line, pronounced “see buck,” is for men “who enjoy golf yet want to push the style envelope.” It features slim fits and modern styling, as well as unusual details, such as scorecard tags, off-center logo placement and pieced construction. “CBUK is about today’s golfer who challenges traditional apparel but still requires all the benefits of technical golf apparel and quality sportswear,” said Julie Snow, vice president of design and merchandising for Cutter & Buck.