Directives West Partners With Trends West

Los Angeles retail consultancy Directives West has formed a formal partnership with Los Angeles trend-forecasting agency Trends West.

Combined, they will offer coverage of California’s wholesale and retail market. Trends West owner Barbara Night and her team will be on hand to meet retailers during the April 10–12 run of the Los Angeles Majors Market. For more information, call (323) 655-2200.

Directives West will host two runway shows during the Majors Market. “L.A. Over Easy: Fall Fashion Trends for Juniors and Girls” will be held on April 10 at 9 a.m. at the California Market Center Fashion Theater. The show will include the launch of Paris Hilton’s new sportswear collection. The moderate sportswear market will be covered in Directives West’s “L.A. Blueprint” runway show, set for 10:30 a.m. on April 10 in the CMC Fashion Theater. For more information, call (213) 627-5921.

Alison A. Nieder