Attendance Up at Milano Unica

Italian trade show Milano Unica saw a 7 percent increase in attendance over last year at its Feb. 13–16 run at Fieromilanocity in Milan.

Approximately 33,000 visitors turned out for the show, which was formed two years ago with the merger of five Italian trade shows—Moda In, Ideabiella, IdeaComo, Prato Expo and Shirt Avenue.

The increase in attendance was due to greater participation by representatives from non-Italian companies, which accounted for 11 percent of the show’s turnout. Great Britain, France, Spain, Turkey and Greece accounted for the largest share of international attendance, organizers said.

“The [Italian] textile industry is extremely pleased with results regarding the number of firms and, in particular, with the fact that buyers visited the fair for a longer period,” said Milano Unica President Paolo Zegna. “The promising results of the [fourth] edition serve to motivate us in improving our products, which we will be sure to accomplish beginning with the next edition, with the development of a unique course dedicated to women.”

The next run of Milano Unica is set for September in Milan.

For more information, visit —Alison A. Nieder