H.K. Knitting Co. Opens L.A. Office

A Chinese company with 15 knitting factories and more than 10,000 workers has opened an office in the California Market Center to provide private branding services for manufacturers.

Win Choice Asian Investment Ltd., a 38-year-old enterprise based in Hong Kong, opened an office for its Win Choice America Inc. operation in early January, said Sherwin “Ace” Ross, the office’s director of design, sales and marketing. It is the company’s only U.S. branding office. “Technology has changed the way we communicate, although nothing can take the place of sitting face to face with an industry expert without going to China,” Ross said. “Once we knit your fabric and are running your program, we commit to a 30-day production schedule.”

According to the company’s Web site, customers include Target Corp., Wal-Mart Stores Inc. and J.C. Penney Co. Inc. For more information, go to www.winchoiceapparel.com. —Deborah Belgum