Alternative Altruism

Atlanta-based T-shirt maker Alternative Apparel is the official apparel partner for two upcoming fund-raising events for the Elizabeth Glaser Pediatric AIDS Foundation— the Kids For Kids Family Carnival event in New York on May 19 and A Time for Heroes Celebrity Carnival, scheduled for June 10 in Los Angeles. Alternative is providing tees and headwear for volunteers and celebrities participating in the events, as well as the commemorative carnival T-shirts. The company will also host an activity booth at each event, where kids can decorate their own T-shirts. The New York event will be held in Manhattan’s West Village from 1 to 5 p.m. The West Coast event will be held in Los Angeles’ Brentwood neighborhood from noon to 4 p.m. This is Alternative’s first year working with the Elizabeth Glaser Pediatric AIDS Foundation. Last year, the West Coast event drew celebrities such as Kobe Bryant, Kelly Slater, Ellen Pompeo and Marcia Cross.