Caste Inc.
Gerry BuildingSuite 703 (213) 627-6768
After trying the multi-line rep route for the past year, owners of the Los Angeles– based contemporary men’s label Caste Inc. decided to open a corporate showroom in the Gerry Building. The launch coincides with the debut of a new women’s contemporary line.
The main force behind Caste is Dong Ming Pan, better known as “Pan,” who runs operations as well as oversees design. Under Pan, Caste has carved a niche providing value and contemporary styling. It’s best known for its cashmere knits, starting at $50.
T-shirts start at $15. The line is sold in specialty boutiques, including Fred Segal and Villains.
The new women’s line features mostly silk dresses wholesale priced from $50 to $130. The initial roll-out includes floral kimono dresses in silk along with metallic-coated linen dresses, floral prints and others. Everything is made near Shanghai, China.
Shadi Tehranirad is the sales rep and assists in marketing and other areas.
“The great thing about our line is that it’s contemporary, yet looks great on younger as well as older women,” Tehranirad said, adding that the showroom may add other companyowned lines in the near future.—Robert McAllister
