SPESA Conference at Myrtle Beach

Donald L. Rheem of RheemMedia will be the keynote speaker at the 2008 SEAMS/SPESA Annual Meeting and Leadership Conference, set for April 25–27 at the Marriott Grande Dunes Resort in Myrtle Beach, S.C.

Raleigh, N.C.–based SPESA (Sewn Products and Equipment Suppliers of the Americas) is a trade organization that represents machinery manufacturers for the apparel industry and stages the tri-annual SPESA Expo in conjunction with the Material World show in Miami Beach, Fla.

Rheem helps companies build a stronger culture of communication within their firms, helping them improve sales performance, reduce staff turnover, improve morale, and align their mission and vision. His understanding of how to trigger the “buy” decision of customers effectively and unravel the mystery of connecting with employees moves his clients to the next business level.

Rheem is principal of RheemMedia, a media and communications consultancy based in Washington, D.C. He is a former Cabinet-level speechwriter and White House correspondent.

For more information, visit www.spesa.org. —Robert McAllister