YMI Launches Spring With a New Face
Actress Alexis Dziena is the new face for Los Angeles–based YMI Jeanswear’s Spring ’09 collection.
Dziena will be featured on billboards around Los Angeles as well as in print and digital vehicles starting in March.
Dziena—the co-star of films including “Broken Flowers,” “Fool’s Gold” and “Nick and Norah’s Infinite Playlist”—will be featured in the campaign romping around the Santa Monica Pier.
“I am very excited to have Alexis as brand ambassador. She is gorgeous and very talented. I feel she expresses the core of the YMI brand,” said YMI President David Vered in a statement.
YMI is sold in Nordstrom, Belk, Macy’s and JCPenney. For more information, visit www.ymijeans.com. —Robert McAllister
