Streetwear to Be Highlighted at MAGIC's S.L.A.T.E.
The MAGIC Marketplace will have a new section when the massive trade show holds its Aug. 25shy;–27 run in Las Vegas.
S.L.A.T.E.—which stands for “Select, Lifestyle, Apparel, Trends, Emergence”—will feature 40,000 square feet of established and up-and-coming skate, surf and street lifestyle brands.
The juried show will feature contemporary streetwear brands including Addict, Undftd, Stuuml;ssy, The Hundreds, Fresh Jive, Obey, Crooks and Castles, 10 Deep, AlpineStars, GRN Apple Tree, Hot Air, Rockwell, Twelve Bar, King Stamped, Sneaktip, Amongst Friends, Elm Company and Ctrl.
Within the show will be two areas dedicated to European brands and artists. Euro Colony will feature emerging international labels, and Untitled–Special Edition will feature European contemporary artists. In addition, S.L.A.T.E. will have its own VIP lounge and bar, curbside barbeques, disc jockeys, fashion shows, and a private concierge.
“The future of progressive streetwear is being dictated by consumers with the confidence to mix and match their styles,” said Chris DeMoulin, president of MAGIC Marketplace producer MAGIC International and executive vice president of MAGIC parent company Advanstar Fashion Group. “S.L.A.T.E. brands reflect that cutting-edge taste and give discerning retailers a new way to buy.” —Alison A. Nieder
