Barbara Fields Hosts Trend Open House

Barbara Fields is changing the format of her juniors trend-presentation event this season to an open house and private-appointment event during the Oct. 6–8 Los Angeles Majors Market.

On Oct. 4, Fields is receiving the “Woman of the Year” award from the Fashion Industries Guild of Cedars-Sinai Medical Center. Fields has been on a fund-raising bender all year in preparation for the honor and sold out the event in record time.

Because of the time commitment required for fund raising, Fields decided to do a more low-key trends presentation for the October Majors Market. The Barbara Fields Buying Office is hosting an open house highlighting juniors trends for Spring/Summer ’09 and a preview of Fall ’09 in the 13th-floor penthouse pavilion in the B wing of the California Market Center. On display are key items featured in her trend catalog. “When they come through, we would take them through the key trends and what’s important,” Fields said.

The Barbara Fields Buying Office’s open house runs from 10 a.m. to 6 p.m. on Oct. 5. Fields is available for private appointments from noon to 6 p.m. on Oct. 6 and from 9 a.m. to 6 p.m. on Oct. 7 and Oct. 8. For those who enjoy Fields’ standard big ballroom presentation, she will return to that format for next market. “I have to go back,” Fields said. “The stores really enjoy a big audience.” —Rhea Cortado