Lifting News
Levi Strauss & Co. in San Francisco is unveiling a new blue-jeans style that promises to do a little more than make you look sporty. The new Ultimate Lift 544 jeans are supposed to enhance your derriegrave;re. It arrives on store shelves in November. The jeans, which retail for $48, are the third in a series of figureflattering styles. The first two styles came out in time for Spring 2007. The Perfectly Slimming 512 flattens the stomach, and the Curvy Bootcut 528 plays up a woman’s curves.
