New Guy at Alternative
Alternative Apparel in Atlanta announced it has a new executive vice president, who will be working out of the company’s showroom in Los Angeles. Seth Ellison will be in charge of global sales and merchandising, working out of the Alternative Los Angeles Brand Showroom and Design Lab. He will play a large role in moving the company from a T-shirt enterprise to a lifestyle apparel brand. Most recently, Ellison was president of Perry Ellis swimwear. He had a 10-year career with Nike, where he was president of Nike subsidiary Hurley International.
