New Resources Guide: W Collection

Faye Weitz launched her high-end jewelry line, The W Collection, shortly after taking the reins of the California Market Center’s Details accessories showroom, a staple of the fashion industry and Hollywood costume designers alike.In its approximately three years of business, the line has grown steadily.

W is designer-inspired but is interpreted for the local marketplace by Weitz and assistant Julie DeAnda. The line features 14-karat-gold– and silver-plated pieces, Swarovski crystal detailing, and natural stones. Items contain neither nickel nor lead.

“Our customers are a mix of contemporary and misses, so we don’t try to go too over the top with design. It’s more classy,” Weitz said.

Costume designer Debra McGuire is among the TV and movie outfitters who regularly shop the line, Weitz said. Because W is made in Los Angeles, Weitz is able to provide quick turnaround and some customization.

The line is also sold to name boutiques across the country.—Robert McAllister

Contact: Sharon Koshet Sales (213) 623-6689

Wholesale Price Points: $30–$80