L.A. Fashion Week Dates Set

Mark your calendars.

The Spring 2010 run of Los Angeles Fashion Week is scheduled to take place Oct. 9–20, as decided in a meeting with the mayor’s fashion-coordinating council, including several fashion-event producers, designers, wholesale-showroom representatives and other members of the industry.

The meeting, held April 21 at the California Market Center, was called by Cynthia Ruiz, president of the Los Angeles Department of Public Works and Mayor Antonio Villaraigosa’s “fashion ambassador.”

“When Mayor Villaraigosa came into office, he realized the importance of the fashion industry; it’s a $5.7 billion industry,” Ruiz said. “My hope today is that we could get everyone on the same page. The city of L.A. wants to support all credible shows in L.A.”

Among those in attendance were the organizers of last season’s largest events: Peter Gurnz of BOXeight, Jess Kane and Dani Michelle of CoLA Fashion Week, Leanna Lewis of Downtown L.A. Fashion Week, Mikey Koffman of L.A. Fashion Weekend, and Deborah Levine of the CMC. Representatives from Gen Art were invited but were unable to attend.

In addition, representatives from the California Fashion Association, the Los Angeles Fashion District Business Improvement District, the Cooper Design Space and public-relations company KPR, as well as designers Louis Verdad and Raymundo Baltazar, were in attendance.

Fashion Week events are scheduled to begin on Oct. 9 and run through Los Angeles Fashion Market, which is scheduled for Oct. 16–20.

The show producers agreed to meet later this month to try to divide up the dates to minimize overlap of events. —Alison A. Nieder