The Guitar Tech's Next Gig
Former guitar tech Randy Freedman at the debut party for his Americana shirting line, Freedman
The Americana look never goes out of style, according to Randy Freedman. After leading the life of a rambling man and working as a guitar technician for rocker Ben Harper, Freedman, 34, debuted the Freedman line of Americana-inspired shirting. He produced a debut party for the Los Angeles-based line in the Ron Robinson boutique at Fred Segal Santa Monica Aug. 23.
Freedman’s take on Americana is composed of shirts with Western and work-style elements constructed out of corduroy and denim. He made it unique by sewing guitar-strap jacquard material on many of the garments as well as his sunburst logo. Retail price points range from $189 to $289 for ready-to-wear shirts. Custom shirts cost $350.
Eventually the novice designer hopes to produce a full line of lifestyle products. His former boss got in the fashion game too. Ben Harper partnered with actor David Arquette and designer David Bedwell to debut fashion line Propr. The Propr crew opened a pop-up shop on Los Angeles’ fashionable Abbott Kinney Boulevard in July. Freedman said the music and fashion fields were never exclusive, but more people seem interested in joining them at the hip. “He is (in fashion.) I am. Let’s see who’s next,” Freedman said. For more information, visit Freedmanclothing.com
Freedman's teal sunburst shirt
