Fashion Portfolio Resource Guide
Los Angeles–based American Apparel is a vertically integrated manufacturer and retailer of clothing for men, women, kids, and pets, offering an expansive year-round line to which new styles and colors are continuously introduced. The company prioritizes quality and classic fits that transcend trends and time and often turns to its customers for ideas and feedback. Check out the extensive offerings at www.americanapparel.net.Biatta is a 14-year-old lingerie company known for its classic and contemporary fashion intimate apparel for the juniors, plus sizes, and sleepwear markets. The company produces fine quality bra and panty sets, babydolls, chemises, and sleepwear at affordable price points. Biatta has introduced a new brand, Indulgence by Biatta, that will be featured for the holiday season in more than 400 Sears locations nationwide. The new brand will hang alongside its B Sassy brand that retails in all Sears locations. Biatta recently launched a new website, www.biatta.com, that caters to both retail and wholesale customers. First time retail and wholesale customers may receive 15 percent off their first order. Using patented technology, Bring It Up thin, comfortable, and stretchy contour shaping cups provide maximum lift by lifting the breast from the top resulting in perfectly shaped, uplifted breasts. The product can be worn with a bra to provide added support, or alone, allowing the wearer to go braless. The product can be reused up to 25 times, features a no stick center, and is available in sizes A/B or C/D. Find out more at www.bringitup.com. New and fresh on the market, Cassandra Los Angeles offers high quality embellished leather jackets, handbags, belts, and accessories featuring lots of studs and Swarovski crystals. The edgy, rock ’n’ roll style is Hollywood chic and designed to appeal to the young and hip customer. Key trends for the season include hardware, chains, leather, and animal. Visit www.cassandrala.com.Clothing For Modern Times (CMT) started as one store called Urban Behavior in 1989 by owner Arif Noor and has grown to more than 150 stores in Canada, the United States, and the Middle East under the banners Urban Behavior, Costa Blanca, and Costa Blanca X. The Urban Behavior brand targets teenage to young adult customers who are into fashion, music, and pop culture, while the Costa Blanca brand targets sophisticated, young, fashion forward career women. CMT launched a Los Angeles design studio last year and will present its first Spring and Summer 2010 collections for wholesale at the MAGIC Marketplace. Under the company banner of Defiance USA are a number of brands that take inspiration from rock ’n’ roll musicians and lifestyle: Fender, Jimi Hendrix: The Experience, Da Vinci California, Da Vinci California: The Signature Series by Charlie Sheen, Hot Rod Apparel, English Laundry, English Rose, and English Laundry by Scott Weiland. The designs use British tailoring elements such as pinstripes and Prince of Wales plaids and feature embellishment, embroidery, and hand-laundered and hand-sewn treatments. The newest collection will be showcased at the MAGIC Marketplace in Las Vegas.DownEast Basics is a collection of basic women’s knit apparel including layering tops, skirts, dresses, and outerwear for the fashion and cost-conscious customer who likes a classic, feminine, and on-trend look. The line includes a range of flattering knit dresses in Fall colors, woven skirts in a variety of flirty prints and silhouettes, and an expanding outerwear selection that completes the outfits. The Fall line to be shown at WWDMAGIC updates proven styles and adds new fabrications such as corduroy skirts, French terry, tweed outerwear, and rayon/spandex dresses. Visit www.downeastbasics.com.
JS Apparel operates three divisions: private label, basic stock, and direct to retail. The private label division executes product in various stages for other branded companies that include Hurley, Volcom, Affliction, Ed Hardy, and Planet Earth using their design and specifications. The basic stock division is responsible for the design, merchandising, production, sales, and distribution of a basic knitwear blanks line geared for the wholesale market. The direct to retail division designs, merchandises, and produces its own concepts for sale at retail using the retailer’s brand name or a licensed name. This division works with Forever 21, Heritage 1981, and Hot Topic and has 50 years of sales experience working with J.C. Penney, Sears, Target, and Kohl’s.
Kasil offers innovative jean silhouettes that employ classic and authentic tailoring techniques and high quality American, Italian, and Japanese denim. Kasil clients have an independent style, appreciate trends, but ultimately buy based on quality. The fits and washes are inspired by metropolitan fashion capitals such as London, Paris, and New York as well as the comfort of California lifestyle dressing. Kasil’s jeans have been worn by celebrities such as Brad Pitt, Angelina Jolie, Jennifer Aniston, and Will Smith and can be found at top Los Angeles boutiques Ron Herman, American Rag, Lisa Kline, and Nordstrom stores nationwide. Visit www.kasiljean.com.
Since 1976, Le Mieux Studio, Inc. has provided quality and service in printed and embellished tops and skirts. There are hundreds of prints to choose from featuring European artwork. In addition to new styles and prints this year, tops are longer and pre-washed and XXL sizes are priced the same as S–XL. Le Mieux can work closely with any customer to provide custom styles in tees or skirts and executes orders swiftly. Headquartered in La Habra, Calif., Le Mieux showrooms are located in Los Angeles, Atlanta, Chicago, and Florida. Visit www.lemieux.com.Since Spy Zone Exchange launched in Los Angeles five years ago, the company has enjoyed international success. Its designs have been sold to more than 2,000 top high-end fashion boutiques in more than 40 countries across Europe, Asia, the Middle East, and North America. The company specializes in creating and developing unique tops, tunics, and dresses in feminine designs and ultra soft fabrications. Each piece that features an original printed design is treated with extra embellishment such as hand embroidery, crystals, and precious stones. Start-up clothing company and apparel business Urban Republic Clothing was founded in July 2007 in Anaheim, Calif., by Peter Rhima and began manufacturing its own clothing and apparel in April 2008. Inspired by contemporary and urban aesthetics and the dynamism and fast-paced culture of modern trends in design, Urban Republic provides tasteful and fashionable premium denim products with an urban twist and an appeal to a global audience. The company represents a borderless global lifestyle that is rooted in the vision of liberal thinking, courageously self-expressive, highly educated, and entrepreneurial young people. Visit www.urbanrepublicclothing.com.
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