Roar Launches Ferrari Promotion
Los Angeles–based Roar Clothing is giving away an F1 430 Ferrari to a lucky customer this summer.
The company has launched a massive outdoor and online campaign promoting the sweepstakes, which takes place Feb. 15 through July 15. The winner will be notified in August. Roar is featuring the “Living the Roar Life” promotion on 180 billboards throughout Southern California as well on its Web site (www.roarusa.com). The vehicle will also be on display at the MAGIC Premium show later this month in Las Vegas.
“We wanted to do something exciting during these challenging economic times,” said Chief Executive Officer Deepak Vasandani. “We’ve been fortunate. Our business doubled last year, and we’ve been in business for 15 years now.”
Roar previously gave away a Ford Bronco during a trade show a couple of years ago.
The young contemporary line for men and women is sold at specialty chains and department stores such as Macy’s, Buckle, Metropark and others. —Robert McAllister
