Roar Nears End of Its Ferrari Contest

Last chance to win the Ferrari.

Roar Clothing is getting ready to give away an F1 430 Ferrari to a lucky customer.

The Los Angeles–based company has been running a massive outdoor and online campaign promoting the contest, which closes on July 15. The winner will be notified in August.The “Living the Roar Life” campaign was featured on 180 billboards throughout Southern California as well on Roar’s Web site (www.roarusa.com). The sports car was also on display in February at the Premium at MAGIC show in Las Vegas.

“We wanted to do something exciting during these challenging economic times,” said Chief Executive Officer Deepak Vasandani.

The young contemporary line for men and women is sold at specialty chains and department stores, including Macy’s, The Buckle and Metropark.