SwimShorts 2010
It’s Cruise season, when swimwear designers and manufacturers rock the beach and resort markets with inspired new lines, styles, silhouettes, colors, prints, and themes. Here are sneak peeks at what’s new in the 2010 collections from emerging labels and established brands, textile and component suppliers, and trade events of the season.
Established in 1983 on the principles of fashion-forward styling and quality assurance, MAR RIO believes in the natural beauty found in the essence of every woman. MAR RIO combines strong and vibrant styling into each piece of the 2010 For All Creation, There Is Cultural Essence collection. The spectacular line features more than 127 fashionable products, many of which are available in both Brazilian and American cuts and light Lycra. To view, visit www.eXMGlobal.com or call (866) 298-9723.Founded in 1990 and about to celebrate its 20th anniversary, InGear is re-launching its signature INGEAR label and initiating a new factory-direct sales program to include a retro-priced line of $10 swim sets for juniors and $20 swim sets for missy. The company is also introducing new designs for YBL Swimwear with each suit to include a free matching cover-up. In addition, InGear is unveiling new prints and styles for its bestselling and hottest swim license to date, PLAYBOY.SwimShow 2010, the largest and most comprehensive swimwear exhibition in the world, is set to invigorate the industry July 18–21 in Miami with what its producer promises to be its most successful show yet featuring top brands from around the world. 350 exhibitors representing nearly 2,000 lines will gather in the Miami Beach Convention Center in the heart of South Beach for four action-packed days. SwimShow is recognized as the premier resource for buyers from all swimwear categories, catering to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants, and more. Visit www.swimshow.com.Verao Agora offers an exclusive range of fine imported designer Brazilian swimwear for women including cover-ups and accessories. The collection expresses itself through vibrant fabrics and embellishments. One of its top designs—adorned with Swarovski crystals—was featured in Sports Illustrated’s Online Swimwear Collection. Established in 2006, the young family-owned company has growing markets in the United States, Mexico, the Caribbean, Puerto Rico, and now South America. Visit www.veraoagoraonrodeo.com.Trunkettes, swim trunks for women with mix-and-match tops, is the brainchild of founder Hilary Genga. Perfect for women who want to look cute, sexy, and fashionable yet comfortable and not too exposed, the new line is gaining media buzz as well as celebrity fans. Trunkettes was featured on NBC’s The Today Show in June 2009, and designer Kristen Evenson is currently featured in Ocean Magazine as a hot new designer. Visit http://trunkettes.com.The ViX 2010 Cruise Collection by Paula Hermanny, launching in Miami, draws inspiration from lavish tropical getaways and a bohemian-chic spirit. Girly ruffles are the hot new accents that give an added touch of femininity to the collection, while tortoise-shell accessories exude the signature ViX look of luxury. Sophisticated bandeau tops with beautiful leather and ring details are prominent throughout the line. Chic animal prints are also a must in the ViX season debut. Visit www.vixswimwear.com.Specialty fabric and yarn manufacturer La Lame reports excellent response to its matte-finish metallic foils, available in bronze, copper, gold, silver, and black. New colors are shipping for polyurethane metallic foils, which have a soft, dry hand popular in leggings, sportswear, and swimwear. La Lame has expanded its sources in Asia for price-conscious offerings in lace and other fine fabrics. The company has successfully developed fabrics in the wicking area of moisture-proof finishes so important to the antimicrobial needs of athleticwear. Please call (212) 921-9770 to review these and other developments.Since 1988, Jamaican Style has brought fresh, hot styles to men’s and juniors swimwear. Core separates line Jamaican Style Jrs offers solids that are easily merchandised with color block and print groups. The fashion-forward Kali Girlz Jrs separates line sets trends for the season, and Caribbean Sand Missy caters its separates body styles, colors, and fashion to the missy market. New for 2010 is the True Crush Jrs separates line to debut at the Miami SwimShow. Visit www.jamaicanstyleinc.com.Malibu Dream Girl launches juniors brand Gossip Girl for the 2010 season. Targeting the young fashionista who loves glam and flirty looks, Gossip Girl was created in response to a growing need for a fashion-forward, feminine collection to complement Malibu’s other juniors brands Gossip and Gossip Collection. Gossip caters to the juniors customer with an active lifestyle, while Gossip Collection is a contemporary line with a luxurious and sophisticated look. Gossip Girl will be sold at better specialty and department stores. For the latest updates on Malibu’s brands, visit www.malibuswim.com.Mercedes-Benz Fashion Week Swim is presented annually in Miami Beach at The Raleigh. The invitation-only event provides a runway platform for designers’ swimwear and resort collections with exposure to national and international media, style setters, and fashionistas. Fashion, supermodels, and celebrities come together to celebrate the sexiest swimwear designs in the world, July 15–19, with collections from brands and designers such as L*Space by Monica Wise, Boheme Boutiques, Tibi, Caffeacute; Swimwear, Marysia Swim, ANK by Mirla Sabino, Red Carter, Aqua di Lara, Tori Praver Swimwear, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Vitamin A, Luli Fama, V Del Sol, and many more. Visit www.mbfashionweek.com.Founded in 2008, Amy Elise Swimwear debuted its first collection in 2009. Founder and designer Amy Aceto works from her design studio in West Hollywood and is inspired by celebrity style and the city’s modern trends. Her contemporary collections of separates and sexy one-piece styles are made of luxurious Italian fabrics and jewelry-inspired trim. Attractive for many audiences, Amy Elise Swimwear offers a harmonious combination of simplicity and edginess. Visit www.amyeliseswimwear.com.From feminine and romantic to nautical or retro to old Hollywood glamour or old-school vintage—the essence of Skinny Dip Swimwear is to combine classic bikini looks of the ’40s, ’50s, and ’60s with contemporary ingenuity, foresight, and a keen sense of risk to create nostalgically new swimwear. Two uniquely different collections include a daywear line of cute, flirty, and playful styles and a sexy and sophisticated eveningwear line. Skinny Dip Swimwear is sold in specialty boutiques and by online retailers throughout the United States, Canada, and Europe. Check out the newest retro/contemporary swimwear designs at www.skinnydipswimwear.com.INVISTA, maker of LYCRAreg; and Xtra Life LYCRAreg; fiber, has now expanded to global swimwear markets, reaching North and South America, Asia, and Europe, allowing designers and retailers greater access to this innovative, world-class fiber technology. The Swimwear with Xtra Life LYCRAreg; Show will be hosted by Gretta Monahan during Mercedes-Benz Fashion Week Swim, featuring archival garments from 1960–1990 and swimwear looks from 2010 designer collections containing LYCRAreg; fiber and Xtra Life LYCRAreg; fiber.SGS Sports reports that the on-time deliveries and great margins it can offer its account base has enabled the swimwear maker to grab a significant market share this year. Its Body Glove, Skye, and Ocean Core lines continue to provide retailers with high margins and best-selling styles. The newest brand, Bamboo Island, is a trendy, price-point juniors line that has proven to be a huge hit with retailers struggling to find affordable swimwear in a difficult marketplace. Visit www.bodyglove.com/girl/index.html.This year, Diva by Rachel Pappo was profoundly inspired by the need for optimism. The 2010 collection reflects this in its prints Peaceful polka dot, Memorable animal skin, Beloved romantic floral, Ecstatic butterfly, Graceful black and white floral, and Joyous abstract. These are just some of the prints that round out a collection created to inspire feelings of relaxation and trust. As always, the silhouettes are designed to fit a woman who requires fashion, fit, and function. Cup sizes, tummy control, push-ups, and cover-ups complete the line. Proexport USA, the Colombian Government Trade Office, facilitates business opportunities with Colombian vendors with matchmaking services, reliable information, and personalized support—all complimentary. It is committed to helping increase your company’s profitability by offering high-quality products manufactured in a near-shore location with competitive lead times. Contact Proexport USA at (305) 374-3144 or abarbosa@proexport.com.co.The Heavenly Delights 2010 Collection from Agua Bendita takes its inspiration from temptation, which translates into feminine, sexy, and modern swim pieces designed to create a heavenly look and express youth, color, and happiness. Meticulously handmade by the most skilled and experienced confectioners in Medelligrave;n, Colombia, the swimwear is made by combining laser cuts, hand-stitching, and the best European fabrics and appliqueacute;s available. Visit www.aguabendita.com.co.Latin American contemporary high-end brand SAHA Swimwear launches its 2010 collection Shine. Designed for “real women,” SAHA develops exclusive and comfortable designs made with the best European fabrics and characterized by great fit, reversibility, and highest quality materials. Most suits are made with seamless technology. SAHA Swimwear is sold in select boutiques, department stores, and specialty stores in 15 countries worldwide and has been featured in Sports Illustrated, Collezioni Beachwear (Italy), and Vogue Latin America. Visit www.sahaswimwear.com.Beach Rays is redefining itself for 2010 with expanded offerings for an expanded market. With a focus on the more contemporary customer and her kids, the line is more directional and on trend. Known for its board shorts and beachwear, Beach Rays is introducing swimwear in all divisions: juniors, missy, and young men—which has evolved from briefs to trunks to board shorts in dip dyes, architectural geometrics, and a new spin on tropicals. The children’s division has developed from toddler/juvenile to a complete youth line for boys and girls. Visit www.beachrays.com.V Del Sol will release its 2010 collection at the Miami SwimShow, extending its offering of unique swimsuits, wraps, sundresses, and jumpsuits with two new attractively priced lines added to its signature designer line. Redline provides the young and active with bold styles, lots of attitude, and great fit for action on land or in water. Black Label offers women of sophistication unique supporting architecture, glamorous designs, and flattering fashion for all body types. The V Del Sol line continues to break new ground with trendsetting avant-garde designer styles. V Del Sol will also show at Miami Beach’s Raleigh Hotel on July 19 to close Mercedes-Benz Fashion Week Swim.Red Carter, LLC, launched in 2004, utilizes its vertical design, production, and distribution capability to support its labels Red Carter and Sandy Bottoms. The company recently signed an exclusive multi-year licensing agreement to design, develop, manufacture, and distribute a line of swimwear under the Jessica Simpson label to debut at retail in Spring 2010. The collection will complement the brand’s successful assortment of products and consist of high fashion swimwear separates in a variety of vintage and fashion-forward styling from nautical prints to bold modern graphics. The Salon9 Showroom will host private appointments during Miami Fashion Week. Call (212) 354-9220.Founded in 1949, the Philips-Boyne Corporationreg; is a fully stocked distributor of high quality woven shirting fabric. The majority of the line consists of long staple 100% Egyptian cotton that is woven and finished in Japan. More than 3.5 million yards of stock includes styles ranging from classic stripes, checks, plaids, and solids to novelties, oxfords, flannels, voiles, seersuckers, ginghams, and polka dots, with new patterns added regularly. Blends, linens, and silk selections are also available, as well as exclusive broadcloth qualities Ultimoreg;, Coronareg;, and Superbareg;. Philips-Boyne serves everyone from at-home sewers and custom shirt-makers to couture designers and branded corporations. Visit www.philipsboyne.com. Sea and Sun, the exclusive manufacturer of fashion-forward swimwear brands such as Ed Hardy, Christian Audigier, True Religion, Bejeweled, and SMET, will showcase the season’s must-have swimwear, towels, skin boards, and boogie boards for 2010 at the Miami SwimShow. Transforming an ordinary exhibition booth into a full-fledged fashion soireacute;e, Sea and Sun will present swimwear and accessories with two daily fashion shows throughout the weekend, while DJ Johnny “The Boy” spins his famous retro underground rock music. The 2010 contemporary swimwear collection from Ed Hardy Swimwear “was created to cater to different taste levels with a focus on edgy details such as pop colors, repetitive patterns, distressed vintage washes, embroidery, foils, and unique screen-printing techniques,” reveals Fawn Arthur, Creative Director for Sea and Sun, the premier manufacturer of Ed Hardy Swimwear. The collection will offer mix-and-match separates, Lurex fabrics, and unique embellishments such as custom hardware. Sublimation printing will further enhance the Original Group (OG) collection, best recognized by the traditional Don Ed Hardy design tagline, and Corruption, a collection dedicated to reds, blacks, and whites.Surf Expo convenes Aug. 20–22 in Orlando, Florida, where manufacturers and specialty retailers in the board, beach, and fashion industries converge in a business-first environment. The evolution of the trade show from its surf roots to a comprehensive boardsports and coastal-influenced fashion and accessories show is a perfect match for the growth and changing needs of these industries. Check out the extensive and comprehensive exhibitor product lines at www.surfexpo.com. Los Angelesshy;–based Aptan Corp. enjoys an established role in the swim trade business, supplying manufacturers with swimwear components including bra cups, bra inserts, strip rubber, helenca linings, novelty elastics, ribbons, under-wire channeling, and interfacings. Its knowledgeable, experienced staff is available to answer all your questions.Miraclesuitreg; believes in curves. Its heritage of fit, form, and function continues to be the foundation of the brand with an emphasis this season on strong print development, new bodies utilizing innovative construction, and a new collection of coordinating cover-ups to complete a woman’s beach wardrobe. Miraclesuitreg; swimsuits begin with the unique and innovative fabric Miratexreg; to create a suit that contours, shapes, slims, and firms the body, so that a woman appears to lose 10 pounds when she slips it on. Visit www.miraclesuit.com.ABIT, the Brazilian Textile and Apparel Industry Association, represents 30,000 companies, from natural and industrial fibers to apparel and retail companies. ABIT participates actively in the evolution of Brazil’s textile sector to make it a strong competitor in the global market through international agreements, interest protection for entrepreneurs, commercial promotion, and Texbrasil. The Texbrasil Program provides training through courses, seminars, and lectures, as well as business missions and strategic support for Brazilian companies in international fairs. Visit ABIT online at www.abit.org.br.The premiere collection of A.Cheacute;, a contemporary swimwear collection, will launch at the Miami SwimShow. Parent company Parisa, based in Southern California, is one of the leading manufacturers of better intimate and swim apparel serving major wholesalers and retailers for nearly 20 years. The A.Cheacute; line integrates intimate apparel construction and the latest technology available for exceptional fit and unique styling details. The swimwear features fine European fabrics and bra-styled molded cups. Designed for the sophisticated woman looking for unique styling, fit, and flare, the A.Cheacute; line of separates will be distributed to specialty department stores and better swim specialty stores. Visit www.a-che.com.Aqua Di Lara swimwear exudes luxury and originality with designs that fuse femininity, power, and confidence. The 2010 collection is comprised of five stories each bearing inspirations from designer Reyhan Sofraci’s travels around the world and includes a new range of net, crepe, and 100% silk cover-shirts and dresses. A range of colors and graphic patterns meet classic femininity with notes of chic and futuristic glamour. Sofraci’s edgy contemporary line, Qiss Qiss, is introducing mix and match separates. Visit www.aquadilara.com and www.qissqiss.com.Eco-panda presents two unique and original swim lines. The fun and playful 2010 Eco-panda Kids line features vibrant florals, bold graphics, and playful tones. The juniors line recently launched its stylish collection of swimwear at San Diego’s Hard Rock Hotel. As the first to introduce eco-friendly swimwear using recycled nylon, Eco-panda combines trendsetting design and unmatched fit and is committed to providing the latest in style, comfort, quality, and sustainability. “Responsible Fashion, Affordable Luxury.” Contact anne@eco-panda.com.
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