Shapely Shadow Names Sales Exec

Malibu, Calif.–based Shapely Shadow Inc. has named Ben Silver as vice president of sales, a new post.

Silver will oversee sales for FastFit360.com, the company’s visual-collaboration product, which is offered to the trade on a software-as-a-service basis.

Silver brings more than 30 years of experience to the company, having worked for Gerber Technology, Jesta, TradeCard and Centric Software. He is on the advisory board at the University of Missouri’s textile and apparel management program and has served on several committees with the American Apparel & Footwear Association.

He will report to company President and Chief Executive Officer Ilona Foyer. —Robert McAllister