More Affliction at UFC

Los Angeles–based Affliction Holdings LLC and Zuffa LLC, owner of the Ultimate Fighting Championship, have struck a collaboration agreement, which will provide UFC fighters with Affliction-branded apparel to wear during the competition. “Our brand is synonymous with the ’Live Fast’ approach to life, and UFC is the perfect venue for us to market our brand,” said Eric Foss, co-founder of Affliction.