Mercedes-Benz Fashion Week Swim Line-Up Announced
Miami is about to heat up as Mercedes-Benz Fashion Week Swim hits the runway in July. The annual event held at The Raleigh hotel in Miami Beach will showcase the Cruise 2010 collections of some of the hottest labels in swimwear today.
The Miami runways provide a global perspective with both U.S. and international collections showing at the same event. This season MBFW Swim will be held July 15–19 with nightly shows scheduled on three stages poolside at The Raleigh. The event coincides with SwimShow 2010, providing a runway platform for designers also showing at the tradeshow July 19 to 21.
The runway line-up includes Cali brands such as True Religion Swim, L*Space by Monica Wise and Ed Hardy Swimwear and local favorites including Red Carter and Luli Fama. New York based Tibi will show itsup1;s collection for the second season and Charleston, South Carolina–based Marysia Swim will bring it’s version of Southern charm to Miami. Also new to the Miami stage are V Del Sol and Aqua di Lara from Canada; Caffe Swimwear from Colombia and White Sands Australia. Cia. Maritima and Poko Pano will also be returning to the stage offering a strong dose of Brazilian beach style to the event. In addition, model cum swimsuit designer Tori Praver will host a press presentation at The Raleigh Penthouse and Xtra Life Lycra will present a group show featuring swimwear by designers who utilize the high-tech fabric.
Stay tuned for the upcoming Cruise 2010 Waterwear swim pre-view and full coverage of Mercedes-Benz Fashion Week Swim and SwimShow 2010 on AppareNews.net. —N. Jayne Seward
