DownEast Goes West

Salt Lake City–based retail chain DownEast Basics opened a store at the Galleria at Roseville Shopping Center in Roseville, Calif., the company’s third grand opening in the past 90 days. The store carries a mix of fashionable apparel for cost-conscious consumers. The retail chain operates an online store (www.downeastbasics.com), as well as 43 bricks-and-mortar locations throughout the Western United States, including stores in Utah, California, Idaho, Arizona and Washington.