Catch Boutique Launches With Shopping Party
Most fashionistas love a little shopping and pampering with their party. Online shop Catch Boutique (www.catchboutique.com) tapped into that predilection with a fashion-filled soiree for the launch of its new e-tail site at The Mark event space in West Los Angeles.
While originally based in the United Kingdom, Catch Boutique touts a West Coast edge with its selection of designers, which include Los Angeles brands Black Halo, Mike Chris, Grace Sun and Jenny Han. The e-tail store’s operations will be run out of offices in Santa Monica, Calif., according to Director Matt Stephenson who hosted the event along with Stylist and Managing Director Natalie Howell.
With an international base, a global presence through an online route may prove to be beneficial for Catch Boutique
“The idea of a physical boutique is great, but especially in this economy you can reach a lot of individuals through online,” Stephenson said. “You can get a lot of more clientele online.”
Stephenson hopes Los Angeles–based Grai, which recently showed at the Gen Art event during Los Angeles Fashion Week, will be a break out for the site. Catch Boutique carries Grai’s collection of supple leather and suede moto jackets. Catch Boutique also carries its own vintage line called Twenty Two Vintage. According to Stephenson, the Catch Boutique team gathers vintage pieces and reconstructs and customizes vintage fabric with a modern take.
With 10 percent off on purchases, partygoers eagerly picked through racks of pieces currently being carried on the online store. The well-dressed crowd, which included actresses Vanessa Minnillo, Jaime Pressly, Bai Ling and pro surfer Kelly Slater, toasted, shopped and enjoyed the festivities, which included free manicures, sessions with a hairstylist and no shortage of mini cupcakes.
Photo by Anna Webber
Brittany Gastineau (Photo by Anna Webber)
Jaime Pressly (Photo by Anna Webber)
Catch Boutique's Natalie Howell with Vannessa Minnillo (Photo by Anna Webber)
Going online (Photo by Anna Webber)
