London Fog to China
There’s lots of rain in China, which is why Iconix Brand Group, owner of the London Fog label, is taking the brand there. The deal is being done through Iconix China, which is a 50/50 joint venture with Novel Fashion Brands Ltd. and Shanghai Doright Fashion Co. Doright, which operates nearly 600 retail stores in China, will begin distribution of the brand’s men’s and women’s lines this fall in several major cities around China. By the end of 2011, New York–based Iconix said it hopes to have London Fog in at least 180 stores.
