SwimShorts 2010
These short takes on Swim 2010 feature the latest styles and innovations from designers, manufacturers, and fabric, fiber and component suppliers. From feminine and flirty to athletic and trendy to retro and rock ’n’ roll, a diverse range of resources are represented here.
With the launch of Bettie B Dangerous swimwear in 2007, designer Nikki Betlazar set out to bring back the era of the silver screen and pin-up girls of the 1940s and ’50s. Sweet, sexy, and dangerous, the swimwear draws inspiration from such icons as Rita Hayworth, Mae West, and Bettie Page. The suits exude confidence, style, and sex appeal and include one-pieces, halters, and bikinis that blend a vintage feel with a modern twist. Visit www.feelingdangerous.com.
The 2010 contemporary swimwear collection from Ed Hardy Swimwear “was created to cater to different taste levels with a focus on edgy details such as pop colors, repetitive patterns, distressed vintage washes, embroidery, foils, and unique screen-printing techniques,” reveals Fawn Arthur, Creative Director for Sea and Sun, the premier manufacturer of Ed Hardy Swimwear. The collection will offer mix-and-match separates, Lurex fabrics, and unique embellishments such as custom hardware. Sublimation printing will further enhance the Original Group (OG) collection, best recognized by the traditional Don Ed Hardy design tagline, and Corruption, a collection dedicated to reds, blacks, and whites.
INVISTA, maker of LYCRAreg; and Xtra Life LYCRAreg; fiber, has now expanded to global swimwear markets, reaching North and South America, Asia, and Europe. The high performing Xtra Life LYCRAreg; fiber offers beautiful, long-lasting fit that resists bagging and sagging, is 5–10 times more chlorine resistance than ordinary spandex, and is also resistance to suntan lotion and skin oils. In addition, Xtra Life LYCRAreg; Black fiber offers the first truly black or uniform shades of swimwear with longer-lasting colorfastness. Other benefits include virtual elimination of grin-through, excellent uniformity, high recovery power, and the opportunity to create interesting design effects. Please call (212) 512-9248.
Malibu Dream Girl launches juniors brand Gossip Girl for the 2010 season. Targeting the young fashionista who loves glam and flirty looks, Gossip Girl was created in response to a growing need for a fashion-forward, feminine collection to complement Malibu’s other juniors brands Gossip and Gossip Collection. Gossip caters to the juniors customer with an active lifestyle, while Gossip Collection is a contemporary line with a luxurious and sophisticated look. Gossip Girl will be sold at better specialty and department stores. For the latest updates on Malibu’s brands, visit www.malibuswim.com.
Specialty fabric and yarn manufacturer La Lame reports excellent response to its matte-finish metallic foils, available in bronze, copper, gold, silver, and black. New colors are shipping for polyurethane metallic foils, which have a soft, dry hand popular in leggings, sportswear, and swimwear. La Lame has expanded its sources in Asia for price-conscious offerings in lace and other fine fabrics. The company has successfully developed fabrics in the wicking area of moisture-proof finishes so important to the antimicrobial needs of athleticwear. Please call (212) 921-9770 to review these and other developments.
Founded in 1990 and about to celebrate its 20th anniversary, InGear is re-launching its signature INGEAR label and initiating a new factory-direct sales program to include a retro-priced line of $10 swim sets for juniors and $20 swim sets for missy. The company is also introducing new designs for YBL Swimwear with each suit to include a free matching cover-up. In addition, InGear is unveiling new prints and styles for its bestselling and hottest swim license to date, PLAYBOY.
Beach Rays is redefining itself for 2010 with expanded offerings for an expanded market. With a focus on the more contemporary customer and her kids, the line is more directional and on trend. Known for its board shorts and beachwear, Beach Rays is introducing swimwear in all divisions: juniors, missy, and young men—which has evolved from briefs to trunks to board shorts in dip dyes, architectural geometrics, and a new spin on tropicals. The children’s division has developed from toddler/juvenile to a complete youth line for boys and girls. Visit www.beachrays.com.
Los Angeles–based Aptan Corp. enjoys an established role in the swim trade business, supplying manufacturers with swimwear components including bra cups, bra inserts, strip rubber, helenca linings, novelty elastics, ribbons, under-wire channeling, and interfacings. Its knowledgeable, experienced staff is available to answer all your questions.
Founded in 1949, the Philips-Boyne Corporationreg; is a fully stocked distributor of high quality woven shirting fabric. The majority of the line consists of long staple 100% Egyptian cotton that is woven and finished in Japan. More than 3.5 million yards of stock includes styles ranging from classic stripes, checks, plaids, and solids to novelties, oxfords, flannels, voiles, seersuckers, ginghams, and polka dots, with new patterns added regularly. Blends, linens, and silk selections are also available, as well as exclusive broadcloth qualities Ultimoreg;, Coronareg;, and Superbareg;. Philips-Boyne serves everyone from at-home sewers and custom shirt-makers to couture designers and branded corporations. Visit www.philipsboyne.com.
This listing is provided as a free service to our advertisers. We regret that we cannot be responsible for any errors or omissions within SwimShorts.
