Workroom Set to Launch in Las Vegas
Another show will join the Las Vegas trade show lineup in February when Workroom bows Feb. 16–18 at the Mandalay Bay Convention Center in Las Vegas.
Organized by Andre Warren, Stephanie Seeley and Sharifa Cudjoe, Workroom is being billed as a new and independent trade show. (Warren is chief merchandising officer of Advanstar Communications’ fashion group, Stephanie Seeley is Pooltradeshow’s show director and Sharifa Cudjoe is director of the Project Global Trade Show. Project and Pool are divisions of Advanstar and run concurrently with another Advanstar property, the MAGIC Marketplace.)
“It’s a completely separate, individual, independent show,” Warren said. “The three of us banded together within the company and are putting on this independent show. We created the kind of show that we, as buyers, would like to see.”
Prior to joining Advanstar, Warren was the menswear buyer for Fred Segal Fun in Santa Monica, Calif. Seeley has a background as a buyer as well, most recently holding the post of buyer for American Rag in Los Angeles.
Slated to be held alongside and concurrent with Project, Workroom will be miniscule in comparison with the biggies that Advanstar produces. Its roster of 20 to 25 brands will include Surface to Air, Erik Hart, Kova & T and Deus Ex Machina. “We’re trying to keep it small and create a unique experience. The vibe is like nothing under the Advanstar landscape. ’Lo-fi’ is a catch phrase we’re using to describe it,” Warren said. An open-floor plan, nontraditional booth systems and communal areas will help differentiate Workroom from Advanstar’s other shows.
For more information, visit www.workroomshow.com or call (323) 666-2691.—Erin Barajas
