Levi’s New Face and Voice

San Francisco–based Levi Strauss & Co. has a new girl. Meghan Smith, a Charleston, S.C., native now based in Brooklyn, N.Y., was the winner of the denim brand’s inaugural Levi’s Girl contest. Smith, who was chosen based on her two-minute video submission on Facebook, will be the face and voice of the company online. As the winner of the contest, Smith landed a six-month paid position in Levi’s marketing department on social-media efforts. She will also serve as Levi’s style ambassador. She will work alongside Levi’s Guy, Gareth Hornberger, who was hired last year.