SwimShorts 2011

These short takes on Swim 2011 feature the latest styles, innovations, and resources from designers, manufacturers, sourcing suppliers, and trade shows. From feminine and flirty to tropical, figure-flattering boho chic, a diverse range of resources is represented here.

Beach Rays continues to expand its men’s, women’s, juniors, and children’s swimwear offerings with the addition of subdivision Vast for young men and Ray for contemporary women for 2011. Vast is a performance-driven line featuring four-way stretch fabrics and athletic details. Ray provides a comprehensive offering of structured bikinis, mono-kinis, tankinis, and shorties in all the top trends of the season: Americana, scuba, hippie chic, and neon pastels. Beach Rays men’s continues its eco-friendly agenda with a capsule of boardshorts using recycled plastic fabric. The company stays true to its reputation for price-consciousness for a well-made product. Beach Rays sells its branded line to department stores and swim chain stores as well as running a successful private-label business for better-priced specialty department stores and chain stores. For more information, visit www.beachrays.com.California Label Products’ newest innovation is the first biodegradable, “Water Soluble” hangtag available in the garment industry. This hangtag is made from a material that will dissolve in water. When wearing your new swimsuit, walk into the ocean with the hangtag still attached, and then slowly watch it vanish! This option helps continue to keep the earth beautiful. And California Label Products continues its commitment to helping the environment. Visit www.californialabel.com.Caribbean Joe is the standard of casual living, island life, and a relaxed attitude. The 2011 color palette ranges from Caribbean-inspired hues of ocean blues to the lushness of a tropical island. Fresh floral prints and bold graphics such as geometrics, abstracts, and mixed-media prints bring excitement to the collection. Styling details include meshing, ruching, and draping. Caribbean Joe Swim is dedicated to providing freedom and ease. The collection is designed to offer the most flattering tankini tops in the market with soft cups for added support and comfort. The trademark tapered and styled tankini provides flattering torso lines, enhanced further with beautifully designed bras. Bottoms range from the basic brief to a fashion skirted swim pant to a fashionable side-tie brief. For more information, call (212) 221-5805 or e-mail Lgander@swimusa.com.The distinctive Moroccan culture and its combination of earthy tones, eye-catching jewels, and rich taste were the inspiration for Cia.Mariacute;tima’s Summer 2010/11 collection. This boho chic vintage style, which defines the essence of the collection, is a mix of classic meets contemporary. Cia.Mariacute;tima is a Brazilian beachwear company that was founded in 1990. Being a company from Grupo Rosset, the largest producer of fabrics with Lycrareg; in the South American continent, the brand uses its expertise to underpin the textile development of its products. Fabrics and trims are of the highest technology, as are its exclusive prints. For more information, visit www.CiaMaritimaUS.com.iSwimx International Swim Exchange brings together the finest swim factories from across the globe, offering customers a direct, full-range swim program. iSwimX designs and delivers the best pricing for the best-selling swim styles in the industry. Private-label programs are available, as are many brands, including Playboy Swim, Plunge, Your Best Look, Marilyn Monroe, and INGEAR—home of the $5 swimsuits. For more information, visit www.iswimx.com.Women of all ages from around the globe love Kariza Designs, which uses exotic colors, unique patterns, and luxurious fabrics in its garments. These remarkably versatile pieces of wearable art can be worn for a variety of occasions, allowing a woman to achieve any number of looks—from simple to flirtatious to conservatively elegant. Featured as one of the hottest specialty retail products in North America and around the world, Kariza Designs is also proud to announce its launch of Kariza Swim for the 2011 season. For more information, visit www.karizadesigns.com.La Lame, long known for its ability to forecast trends, has fresh new fabrics for this swim season. Its “Rolls Royce” stretch and rigid laces from their Premier Vision line from France have been met with great acceptance. For the more price-conscious manufacturer, La Lame offers laces from Asia that have a similar feel. As sequins are in demand, La Lame provides a large assortment of sequin fabrics and sequins with embroidery and prints. La Lame’s 2011 line is not only suitable for swim but also for dresses and sportswear. Performance fabrics in the La Lame line provide wicking moisture management and anti-bacterial finishes. Call Glen Schneer or Joel Goldfarb at (212) 921-9770.

As shapely silhouettes define the season, swimwear with Xtra Life LYCRAreg; fiber ensures a sensual, caress-every-curve, comfortable fit for some of the hottest looks of the season. This revolutionary fiber has been adopted by some of the leading brands in swimwear and has brought a higher standard for fit to consumers around the world. Xtra Life LYCRAreg; fiber provides a longer-lasting fit that resists bagging and sagging and keeps swimwear fitting like new longer. Exposure to suntan lotion, body oils, and chlorine can compromise fabric stretch and recovery, quickly degrading the fit of a suit. With Xtra Life LYCRAreg; fiber, the fit the customer loves is the fit she’ll keep long into the swim season. For more information, please contact Andrea Matousek at Andrea.l.Matousek@INVISTA.com or call (212) 512-9235.Magicsuitreg; by Miraclesuitreg; embraces the adage that “All women have figure problems, real or imagined” and are seeking swimwear that offers control and up-to-the-moment fashion. The Magicsuitreg; by Miraclesuitreg; collection is both flattering and functional. Using a patented “comfortable control” fabric, women now can have fashion with control. Magicsuitreg; by Miraclesuitreg; uniquely shapes, smoothes, and adds support women want but are unable to find in other swimsuits. Excellent fit and exceptional quality is the mantra for Magicsuitreg; by Miraclesuitreg;. The “magic” actually happens when the customer tries a Magicsuitreg; by Miraclesuitreg; on and not only feels the difference but sees it as well. For more information, call (212) 997-5030 or e-mail Pmorse@swimusa.com.The Miraclesuitreg; heritage of fit, form, and function continues to be the basis of the collection. Miraclesuitreg; has expanded its separates collection and introduced new silhouettes and print directions with an emphasis on strong print development, new bodies utilizing innovative construction, and design details. A collection of coordinating coverups completes a woman’s beach wardrobe. Miraclesuitreg; swimsuits begin with the unique and innovative fabric Miratex reg;, which contours, shapes, slims, and firms the body. The Miraclesuitreg; collection is designed to appeal to women of all ages and all sizes—there is something for everyone and every body. For more information, call (212) 997-5030 or e-mail jbeckford@swimusa.com.Masquenada combines Italian fabrics, luxury, and craftsmanship into a fresh, contemporary line that debuted at the Miami Swim Show in July. Masquenada is an Italian label produced under Mabell Moda Mare, a swimwear manufacturer that is almost 60 years old. Its designer, Marco Staderini, designs the collection in Florence, Italy, with the best materials and with exclusive prints developed by the company. Staderini originally developed the bikini line with the 20- to 30-year-old woman in mind but says that in the past few years his target audience has expanded to the mature woman with a young mentality and fit body. Contact Paul Luis Celis at paul.celis@masquenadausa.com, (305) 370-5258, or (954) 662-7734. 1 Sol, launched in 2009, is Southern California’s premier brand in today’s swimwear market. Creating a niche through beautifully crafted, unique and classy designed swimsuits, the new collection has coordinating coverups. 1 Sol designs flatter a woman’s natural curves with simplicity and grace. In addition to keeping the silhouettes and embellishments timeless, 1 Sol has focused on quality and fit with an essence of luxury. Each piece is hand-crafted with meticulously placed metal studs and Swarovski crystals that complement hand embroideries, laser cuts, and custom hardware. No matter where you are, you will be one of a kind. For more information, please contact Alma at (323) 973-1855.Philips-Boyne Corp.reg; provides high-quality shirtings and fabric, serving everyone from at-home sewers and custom shirtmakers to couture designers and branded corporations. The majority of the line consists of long staple Egyptian cotton that is woven and finished in Japan. Exclusive broadcloth qualities include Ultimoreg;, Coronareg;, and Superbareg;. New patterns are added regularly from woven, end-on-end, yarn-dyed plaids; flannels; large hounds-tooth; yarn-dyed stripes; and checks. For more information, visit www.philipsboyne.com.Stretchtex is a world-leading manufacturer of chlorine-resistant and sun-protective swimwear and sportswear fabrics. Stretchtex offers a wide range of superior quality performance fabrics. Their innovative products are designed and created to meet the most demanding specifications and performance criteria. Stretchtex’s swimwear fabrics are world class, featuring maximum chlorine resistance, maximum UV protection, maximum durability, excellent shape retention, excellent color fastness, super-soft hand feel and weight range from 160 to 210 gsm. Stretchtex is a supplier to major international swimwear brands and to Beijing Olympic medal winners in water polo and triathalon. Stretchtex is the home of premier swimwear fabric brand Chlorobanreg;. Contact Nathan, the North American representative at Nathan@stretchtex.com.au or (416) 856-6119 for a sample. Surf Expo, which takes place twice a year in Orlando, Florida, offers more than 4,000 lines in the resort, swim, boutique, and surf and skate markets. Surf Expo gives buyers the opportunity to compare lines side-by-side and meet face-to-face with decision makers, both with the established lines and the new-to-market brands. Surf Expo’s next show will be held at the Orange County Convention Center Jan. 6–8, 2011. For more information, visit www.surfexpo.com.Surf-inspired and fashion-driven contemporary swimwear line Toes on the Nose is growing and is excited to offer for Spring/Summer 2011 delivery“The Itsy Bitsy Collection,” designed for customers looking for a modified Brazilian cut. This additional collection complements the current contemporary line in solids and prints. Striking yet classic prints with rich and vibrant coordinating solids along with a wonderful complement of coverup and sportswear offerings make the Toes on the Nose line something very special this year. Toes on the Nose is truly a collection to keep your eye on in 2011. Contact Toes Women’s at (818)718-9834. E-mail info@toeswomens.com or visit www.toesonthenose.com.Voda Swim is the new concept in bikini design featuring the patent-pending Envy Push Upreg; technology. Voda Swim’s Envy Push Upreg; bikinis are made to maximize a woman’s bust by providing cleavage, lift, and support for a visual increase of one to two cup sizes bigger! The Envy Push Upreg; top utilizes no underwire and is low water absorbent, which allows it to retain its extraordinary fit even when wet. Making an even bigger splash this season, Voda Swim presents their 2011 swimwear collection filled with bolder colors, dynamic custom designed prints, and sexy silhouettes. Hues including yellow sunshine, pink lipstick, and pearly whites are paired with elegant turquoise and tiger’s-eye stones, luxurious lace, and enticing 14-kt.-gold-plated accents. For more information, visit www.vodaswim.com.

This listing is provided as a free service to our advertisers. We regret that we cannot be responsible for any errors or omissions within SwimShorts 2011.