Lycra Legwear Forum Set for Sophomore Run

Nearly 250 textile-industry professionals are expected for the second run of the Lycra Fiber Moves 2011 forum, to be held Sept. 29–30 in Barcelona, Spain.

With a speaker lineup that includes Lycra executives, international legwear manufacturers and designers, and other industry experts, Lycra Fiber Moves will be held at the World Trade Center in Barcelona, immediately following the Sept. 22–29 run of the ITMA textile- and garment-technology trade show at the Fira de Barcelona. This is the first year Invista, maker of Lycra fibers, will be participating at ITMA.

Invista launched its invitation-only event in 2009 in Verona, Italy. “After two years of extensive investigation and exploring the upcoming trends of our sector, we are now ready to share our findings with all our customers along the value chain in an event that is going to be an inspiration for everyone,” said Pierluigi Berardi, Invista’s global-segment director for legwear.

Topics at the upcoming event include new Lycra fiber developments, presented by top Invista executives, including Dave Trerotola, president of Invista Apparel; Serge Vigouroux, executive vice president of marketing business for Invista Apparel; and Geoffrey D. Hietpas, Invista global marketing technology director.

Global legwear trends over the next five years will be the subject of a panel discussion between Nerino Grassi, founder and president of Golden Lady, based in Italy; Yu Ze, general manager of Rime, based in China; Seiya Saito, legwear designer and creative director of Atsugi, based in Japan; and industry consultant Shirley Anne Sherriff from Opus Business Consulting, based in Great Britain. Other speakers include Ken Morse, entrepreneur and visiting professor at ESADE Business School in Barcelona, who is also founding managing director of the MIT Entrepreneurship Center at the Massachusetts Institute of Technology and a member of the United States of America National Advisory Council on Innovation & Entrepreneurship. Morse will discuss the challenges of innovating in the midst of global competition. Also speaking will be Charles Hayes, practice lead in consumer-experience design for Asia for design-consulting firm IDEO, who will discuss design innovation.

For more information about the Lycra Fiber Moves 2011 event, visit www.invista.com.—Alison A. Nieder