Lazzari in at Columbia Japan
Columbia Sportswear Co. named Massimo Lazzari president of Columbia Sportswear Japan, a subsidiary of the Portland, Ore.–based outdoor apparel and footwear manufacturer. Lazzari will oversee the brand positioning, sales and marketing for Columbia’s brands in Japan, including Columbia, Mountain Hardwear, Sorel and Montrail. He has two decades of experience in the Japanese apparel and footwear market, overseeing Japanese operations for fashion brands such as Ferragamo, Tod’s and Miss Sixty.
