Cynthia Vincent Builds Its E-Commerce Site With AIMS
Green Mochi LLC, the parent company of high-profile women’s fashion line Twelfth Street by Cynthia Vincent, has selected AIMS Apparel EasyShop software to build and maintain its e-commerce boutique at www.shop.cynthiavincent.net.
AIMS Apparel EasyShop was developed and is operated and sold by Apparel Information Management System (AIMS), based in downtown Los Angeles. AIMS focuses on making software for apparel, accessories and home-furniture manufacturers and wholesalers.
Designed to be user-friendly, AIMS Apparel EasyShop allows users to manage an e-commerce shop’s system without requiring HTML coding. The system also offers more user friendliness in e-commerce tasks, such as modifying product categories as well as efficient management of customer information.
AIMS Apparel EasyShop’s reporting and analysis capabilities are integrated with Google Analytics, which allows monitoring of important statistics and metrics crucial to judge the success of an e-commerce shop. AIMS Apparel EasyShop also provides full support for international commerce.
Rachel Hinman is the e-commerce director for Green Mochi LLC. She said Twelfth Street by Cynthia Vincent has been a growing business for seven years, and the company wanted to expand its e-commerce reach. AIMS has been a good partner for this venture, Hinman said.—Andrew Asch
