Legacy Athletic Apparel Goes Public
Legacy Athletic Apparel, a Los Angeles maker of athletic shoes and apparel, recently completed a reverse merger with Mondial Ventures to form a new publicly traded entity called Legacy Athletic Brand Inc.
A reverse merger is when a private company buys a public company to avoid the complex and lengthy process of going public.
“Becoming a publicly listed company is essential for attracting investors as we prepare to launch our brand in the domestic market,” said Rodney Henry, chief executive of Legacy Athletic Brand. Legacy plans to develop different brands geared to various demographics and consumer groups.
Henry is the founder and co-owner, with Ruby Azrak, of Proteacute;geacute;, a footwear and apparel brand carried exclusively at Sears and Kmart. Sears Holdings Corp. currently licenses Proteacute;geacute;.
Legacy’s core business is the development, design, marketing and distribution of athletic shoes and apparel for the mass market.—Deborah Belgum
