Fashion Resource Guide
Biatta is an intimate-apparel company known for its affordable yet classic and contemporary collections for the juniors, plus sizes, and sleepwear markets. The company produces elegant, quality bra and panty sets, babydolls, chemises, and sleepwear at appealing price points that ensure women can be as sexy and professional as the mood takes them. Biatta recently relaunched its website, www.biatta.com, which caters to both retail and wholesale customers. The website will play a big part in the marketing of the brand as Biatta looks to expand globally and has implemented many interactive strategies to attract its ideal demographic.ENK is featuring several trade shows in New York. Designers’ Collective has launched season after season with a precise degree of vision, injecting its environment with incomparable style. Blue features collections that are progressive, yet still wearable. A contemporary fit with the right denim under one roof for people who are younger, older or in between. TMRW is a handpicked group of emerging brands set to deliver a dose of progressive style. Clean features young and formidable companies in the personal grooming and hygiene space. Upcoming show dates are Jan. 16–17 at The Tunnel/LaVenue in New York. www.enkshows.comWith more than 2,000 ready-to-wear and accessories collections, Fashion Market Northern California offers the largest open-booth format on the West Coast. The Fashion Market has been the premier marketplace in Northern California for 50 years and continues to provide buyers with the most complete shopping experience in the Bay Area. Fashion Market is designed and merchandised to meet the needs of better, contemporary, and moderate collections whether you are an established brand or an up-and-coming designer. Catering to industry leaders, three 2011 Fashion Market shows will be open on Sundays: Jan. 30–Feb. 1, June 26–28, and Aug. 28–30. The remaining Fashion Market shows will begin on Saturday: April 9–12 and Oct. 22–25. Visit www.fashionmarketnorcal.com for more information.The MAGIC Marketplace is the pre-eminent trade event in the international fashion industry, hosting global buyers and sellers of men’s, women’s, and children’s apparel, footwear, accessories, and sourcing resources. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show’s goal is to connect and inspire the fashion community and fuse diverse trends, while offering unbeatable service to its customers. The next show dates are Feb. 14–16, 2011 (SOURCING at MAGIC opens on Feb. 13) at the Las Vegas Convention Center and Mandalay Bay Convention Center in Las Vegas. www.magiconline.com
Exciting fashion news: Banana Blue has moved with Merilyn Aickin at 814 S. Spring St., suite 1, Los Angeles, CA 90014. Launching Fall for Banana Blue at the new loft living situation, 200 steps from the Mart between Eighth and Ninth streets. Come join in a new experience and stop for a glass of champagne. E-mail merilyn86@aol.com or call (213) 362-1123 or (954) 873-6629.Pooltradeshow is the original independent trade show, established in 2001 for the boutique market and leading retailers worldwide. The show is hosted biannually every February and August in Las Vegas in conjunction with the MAGIC Marketplace. Each show balances fresh talent with established brands, keeping a well-rounded representation of items that will keep the boutique and lifestyle market at the pulse of emerging trends. Pooltradeshow is a community of art- and design-driven brands creating industry connections for creative visionaries. Upcoming show dates are Feb. 14–16. www.pooltradeshow.com
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