Buffy & Chad Do Hilfiger

Interior of the Prep World Pop-Up house. Photo credit Felix Salzman/LookBookLA.

So many fashion labels have tried the preppie look. But The Tommy Hilfiger Group will own it in Los Angeles for the weekend.

The New York-label built The Prep World Pop-Up house on the lawn of The Grove retail center in Los Angeles. It will be open June 10-12. The house was made to look like an East Coast beach house– without the cast of Jersey Shore hopefully.

Rather Tommy Hilfiger built it for the likes of a Kennedy, maybe people named Buffy or Chad, or anyone interested in the label’s new Prep World capsule collection. Retail price points range from $40 for a cotton tank top to $298 for a tailored men’s blazer. Hmm- Will the blazers be monogrammed for the true prep look?