Yotam Solomon's Fashion Week
Footwear from Drugs DNA collection featured some details intended to look like pills. Photo credit: Felix Salzman/LookBookLA.
For Yotam Solomon, the way to make a splash at Los Angeles Fashion Week was to produce a subtle, yet unconventional show.
The young designer held the Los Angeles debut for his fall 2011 line in a private residence in the Hollywood Hills on March 10. Keeping with the spirit of the show’s surroundings, Solomon intended a presentation that would be intimate as a quiet night with a few close friends. He decided against doing a runway show or even informal modeling. Rather, half of the collection hung in a hall closet.
If the presentation was unconventional, the collection’s garments and footwear offered some of Solomon’s most wearable looks. The collection featured the DNA dress. It was a red, silk bustier dress featuring straps and paneling. Also there was the Drug Signature dress, a silk cocktail dress, which featured stitching that looked like the double helix of DNA code.
The formal name for the collection, which debuted in New York Fashion Week in September 2010, was Drugs DNA. The line offered visual cues for pills and DNA, Solomon said. “We get mutated by using different chemicals,” he warned. “Next time you take something, think about the consequences.”
Solomon works in luxury and eco materials, and he also weaves social messages into his collection. His Spring 2011 line was called the Oil Spill Collection. It asked wearers to meditate on the Gulf Oil Spill with some of the colors used in the line. Some of the profits from the line were donated to environmental groups working to clean up the spill.
Footwear from Yotam Solomon's Drugs DNA collection. Photo credit: Felix Salzman/LookBookLA.
