Selling Luxe Menswear Online

New Los Angeles e-tailer Madaboutown (www.madabouttown.com) is looking to address the luxury-menswear niche. Founded by architect and urban planner Marco Facchinetti, Madabouttown carries high-end apparel, footwear, accessories and luggage from Italian labels such as Alberto Fasciani, Barbisio, Casentino, Cornucopia, Finollo, Fornasetti, Franco Jacassi, Nicky, Ra Khu, Regain, Riccardo Bestetti, Scarpett and Valigeria Beretta. The site will also feature a virtual personal butler—“George”—who can make shopping suggestions.