Hedi Slimane's "California Song" Opens at MOCA

LA’s art and fashion set turned out in full force to celebrate the opening of Hedi Slimane’s “California Song” at the Museum of Contemporary Art. Kirsten Dunst and Tilda Swinton are just a couple of the artsy celebs who made an appearance to fête the landmark occasion.

The renowned photographer and former designer for Dior Homme has an almost cult-like following due to his influential and transformative role in menswear design and for his raw, black-and-white imagery. The event marks the first West Coast solo museum exhibition of Slimane's work. It spans his “California period” which began in July 2007 and traces his exploration of urban youth culture and creative communities including music, art and fashion. Think tattoos, surfers and the rock n’ roll scene ala Coachella.

The two-part exhibition features black-and-white print photos on the ground level of MOCA’s Pacific Design Center gallery and an impressive multi-projection installation on the second floor. Guests at the opening circled the towering, multi-sided structure to view the photos, which were projected in a repetitive sequence to the tunes of indie rock band No Age who performed live at the event.

The museum debut adds to Slimane’s growing list of publications and exhibitions which include “Berlin Project” (1999-2002) and “The London Years” (2003-2007). “Hedi Slimane: California Song” runs from Nov. 12 to Jan. 22 at MOCA Pacific Design Center.

For more information go to www.moca.org