Industrie Denim Parties!

Industrie Denim in Scottsdale.

American Rag’s Mark Werts and Levi Strauss Co. took a gamble by debuting new jeans emporiumIndustrie Denim this year, and it looks like the bold, new jeans shop will get into the promotional spirit of the Christmas holiday.

The Scottsdale, Ariz.-Industrie Denim will throw a holiday party Dec. 1, and Scottsdale partyers will be able to get 30 percent off of the entire store. It includes jeans from Levi’s Made Crafted, Naked Famous and Genetic Denim. The San Francisco shop produced a party Nov. 30. Unfortunately the gigs are RSVP only. Rats.

Industrie Denim started with only two stores this year. The emporium's sources say the new concept has the potential to grow up to 300 locations.