American Apparel Adds Men's Denim
Los Angeles–based vertical manufacturer and retailer American Apparel has expanded its denim program to include men’s styles.
The first style to launch is the quot;Regular Fit 100,quot; a jean with a classic 1950s cut and a dark resin wash. The men’s style joins American Apparel’s women’s denim collection, which launched earlier this year. The jeans are designed, cut, sewn and washed in American Apparel’s downtown Los Angeles facility.
quot;More than 40 fair-wage workers produce each one of these pairs of jeans, and that is a fact we’re very proud of. American Apparel doesn’t take expanding into new products lightly, and for our men’s and women’s denim we’ve not only come up with a great, fashionable product, but we’ve utilized our full factory capabilities to do it right,quot; said Dov Charney, chief executive officer and founder of American Apparel.
Sized 27 to 36, the men’s jeans will launch with a limited-edition run of 1,000 pairs sold at American Apparel stores nationwide and online at the company’s e-commerce site.
quot;We’ve come up with a truly authentic pair of jeans—something the market has lacked for a long time. The fit and styling is the result of extensive testing and feedback, which, when combined with American Apparel’s obsession for quality and my 30 years of experience in denim, makes for the perfect men’s jeans,quot; said Georges Atlan, director of denim at American Apparel, who joined the company earlier this year.
According to American Apparel, Atlan has produced more than 20 million pairs of jeans throughout his career. A French native, Atlan worked as a denim sewer and pattern maker in France before moving to the United States in 1980 to work with Georges Marciano at Guess Jeans. He has worked in denim development for many well-known labels and retailers, including 7 For All Mankind, Rock & Republic, Joe’s Jeans, Antik Jeans, Levi Strauss & Co., Calvin Klein, Abercrombie & Fitch, Express and Bebe. —Alison A. Nieder
