Exclusively.In Shifts from Flash to Traditional E-tail
New York–based Exclusively.In got its start as a members-only flash-sale site specializing in Indian fashion, jewelry and accessories. Now, the site is shedding its exclusivity to become a traditional e-commerce site specializing in authentic merchandise from India-based designers.
#8232;“We saw the future of sales shifting on our site from a members-only to an open site due to an overwhelming demand for our products that short-lived flash sales could not meet,” said Exlusively.In CEO Sunjay Guleria. “We felt the best way to service that demand was to move away from a consignment model in order to provide fully curated collections with a much broader selection and a full range of sizing to a wider consumer base.”The site currently caters to customers from the United States and the United Kingdom, but the company plans to expand to reach customers in Canada, Australia, South Africa, the Middle East and India.
