Surf's Up! at Surf Expo
Wakeboarders took advantage of the wake pool at Surf Expo before being honored at the TransWorld Wake Awards.
Surf Expo kicked off today at Orlando’s Orange County Convention Center. Heavy-hitters Quiksilver, Hurley, Body Glove and many more were there to promote all things surf, skate and water-related.
Rumored to be its largest ever show with more than 3,500 brands and 10,000-plus buyers, there was plenty to take in with a PADI Dive tank, gamers immersion lounge, wake park, fashion shows and demos.
Despite the trade show falling at the end of the surf/swim spring buying cycle, many exhibitors reported steady sales and traffic from the floor the first day.
Pro Surfer Jamie O'Brien with Body Glove's Communications Director Jenna Meistrell and VP of Marketing Scott Daley. O'Brien is one of the brand's athletes who is PADI dive-certified and was demonstrating Body Glove's wetsuits in PADI's dive tank.
Sun Bum was at the show promoting its performance sunscreen. The company has been holding "ambush" surf contests to find the best local talent across the U.S.
PADI was on hand with a dive tank featuring legendary surfers who have become PADI-certified for diving.
Reef: providing fresh fruit and surf shoes for 25 years. The California surf brand is having one of its best sales years this year, according to executives. The company first expanded beyond footwear to include apparel eight years ago and has recently launched many new clothing initiatives.
Happy hour at Yasa! One of the many perks of Surf Expo – free beer and mojitos...
Skaters tore up the Team Pain indoor skate park. A Best Trick "Wheels of Fortune" contest with cash prizes will be held on Saturday.
Mini-surfers took advantage of the Gamers Immersion Lounge.
